diff --git a/README.md b/README.md
index ce1f49f0e..1d1c40037 100644
--- a/README.md
+++ b/README.md
@@ -107,6 +107,7 @@ Our sponsors and contributors will get for free whatever we might have to charge
 Also please [leave a star](https://github.com/photoprism/photoprism/stargazers) here on GitHub if you like this project, 
 it provides additional motivation to keep going.
 
+Financial support makes a huge difference and enables us to spend more time with the features you care about.
 Ideas backed by a sponsor are marked with a golden [sponsor][sponsored issues] label.
 Let us know if we mistakenly label an idea as [unfunded][unfunded issues].
 
@@ -116,14 +117,16 @@ Thank you very much! <3
 
 Having done mostly commercial projects in the last 10+ years, it is important for us to explore various forms of funding
 and communication for independent Open Source projects. Note that many of today's popular projects are funded by 
-corporations like Google, Facebook, Microsoft or Intel. That's a good thing and we profit from it, but doesn't 
-mean independent developers should not do this full-time or pay everything themselves without asking the community for
-support. In fact, crowdfunding is a pretty common way to cover development expenses if you look at 
-[Indiegogo](https://www.indiegogo.com/) or [Kickstarter](https://www.kickstarter.com/).
+corporations like Google, Facebook, Microsoft or Intel.
+
+That's a good thing and we profit from it, but doesn't mean independent developers should not do this full-time or pay 
+everything themselves without asking the community for support. In fact, crowdfunding is a pretty common way to cover 
+development expenses if you look at [Indiegogo](https://www.indiegogo.com/) or [Kickstarter](https://www.kickstarter.com/).
 
 In no way do we spurn other OSS projects like [OpenStreetMap](https://www.openstreetmap.org/), 
 as a Twitter user suggested. We just state the fact that even a non-commercial app can't use their API 
-for production, which is perfectly OK. 
+for production, which is perfectly OK.
+
 On the other hand, it also doesn't mean we have to provide this service for free to our users. 
 We've learned that money is a very sensitive topic most of our users don't engage with and even try to avoid. 
 No wonder many founders go the easy way, take venture capital and sell licenses for their software.